Lady Tipple
MVP reframes the vasectomy as an act of masculine authority. Delivering reversible, semi-permanent procedures directly to men via a mobile unit, making responsible family planning feel like a power move, not a sacrifice.
Mobile Vasectomy Clinic
❋ Insight
Men don't avoid vasectomies because they lack information. They avoid them because no one has made it feel like a choice they'd want to make. Reframing the procedure as not a loss of control, but as an act of authority. A man who takes responsibility for family planning isn't giving something up; he's stepping up.
❋ Challenge
Vasectomies are one of the most effective and lowest-risk forms of contraception available to men, yet they remain vastly underutilized. The barrier isn't medical, it's cultural. Fear and a deeply ingrained association between vasectomies and lost masculinity keep men from seriously considering the option. At the same time, shifting reproductive laws have created a real and growing need for reliable male contraception.
❋ Solution
Lady Tipple is a canned brandy cocktail brand built around the character of a Regency-era woman who drinks exactly as much as she pleases. The visual identity draws directly from the period, delicate ornamental borders pulled from historical dance cards and ball invitations, a rich color palette, and a logomark depicting Lady Tipple herself, fan raised, caught mid-sip. Sold at Tesco, Sainsbury's, Waitrose, and spirits stores, the brand sits between the wine aisle and the hard seltzers, and looks like it belongs somewhere entirely different from both.
+ Medical Research
+ Concept
+ Creative Direction
+ Copywriting
+ Packaging Design
+ Medical Research + Concept + Creative Direction + Copywriting + Packaging Design