Marianne Leigh
Marianne Leigh is a London-based singer-songwriter whose heart lives on her sleeve. Spanning from slow ballads to punky pop, she deserved a brand identity to match.
London Musician
❋ Challenge
Marianne Leigh is a New Zealand-born singer-songwriter based in London with a growing TikTok presence and roughly 2,200 monthly Spotify listeners. The music is there, emotionally raw, spanning slow ballads to punky pop, but her visual identity wasn't keeping up.
Her existing branding was outdated, inconsistent across platforms, and didn't reflect the artist she was becoming.
❋ Insight
Marianne's greatest asset isn't just her music; it's her authenticity. She wears her emotions openly, her style shifts daily, but certain things stay constant: her handwritten aesthetic, her heart necklace, her tea, her stage presence.
The research process included attending her live show and sitting down with her directly, which made it possible to ground every design decision in something real.
“Working with Jamie has been an absolute pleasure. She reimagined my artist project with a completely fresh brand identity, developed a stunning website, designed the logo that now defines all of my branding, and created a range of merchandise designs. I was truly impressed by her professionalism, creativity, and authentic passion for the project. I wholeheartedly recommend her for any creative endeavour.”
Marianne Leigh
@mariannehleigh HELLO WE CAN TWIN NOW !!! so so so so excited to have merch that feels like ME! so insane. avail in my bioooo :) 💁♀️💗🛍️🛒 #smallartist #smallmusician #independentartist ♬ obsessed - Marianne Leigh
❋ Solution
The rebrand centers on the concept of Heart on My Sleeve. The idea that Marianne's music is defined by emotional openness across the full spectrum.
The visual system balances three tensions that define her: daydreamy, feminine, and moody, expressed through soft cursive type, a color palette drawn from her natural preferences of pinks, purples, and blues, and grungier typographic treatments that honor the punchier side of her discography.
+ Personal Brand Identity
+ Social Media
+ Creative Direction
+ Logo Design
+ UX/UI
+ Personal Brand Identity + Social Media + Creative Direction + Logo Design + UX/UI