Lady Tipple
Lady Tipple is a canned brandy cocktail brand rooted in the historical secret of Regency-era women drinking exactly as they pleased, brought to life through a richly period-accurate visual identity and the character of a woman who is refined, mischievous, and entirely in control of her evening.
Brandy Cocktails
❋ Insight
Brandy was the drink of choice among upper-class women during the Regency era, sipped discreetly behind fans at balls, hidden from suitors and chaperones alike. That detail is both historically accurate and immediately charming. It gives Lady Tipple a character rather than just a concept, a woman who is refined, a little mischievous, and entirely in control of her evening.
❋ Challenge
The canned cocktail market has grown significantly, but it skews young and leans heavily on the same aesthetic: minimalist, casual, interchangeable. There is no canned cocktail brand speaking directly to millennial and middle-aged women who have developed a genuine taste for the Regency era.
❋ Solution
Lady Tipple is a canned brandy cocktail brand built around the character of a Regency-era woman who drinks exactly as much as she pleases. The visual identity draws directly from the period, delicate ornamental borders pulled from historical dance cards and ball invitations, a rich color palette, and a logomark depicting Lady Tipple herself, fan raised, caught mid-sip. Sold at Tesco, Sainsbury's, Waitrose, and spirits stores, the brand sits between the wine aisle and the hard seltzers, and looks like it belongs somewhere entirely different from both.
+ Packaging Design
+ Concept
+ Creative Direction
+ Logo Design
+ Packaging Design + Concept + Creative Direction + Logo Design